Not sure this is really going to help Yahoo!

Just saw this news about Yahoo!

Yahoo is planning a reorganization that is sending ripples through its executive ranks.

Yahoo executives are discussing a plan to centralize numerous product groups, such as its mail and search and homepage divisions, into a global product organization. The plan is being pushed by Yahoo President Susan Decker, who has been looking to improve communication between Yahoo’s product teams and overseas sales groups.

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I really doubt this is going to help anything–except delay the real issue. Yahoo! has lost its way and is grasping for things to make it better. How do I know this? I don’t; it’s mostly speculation. However, it’s not all speculation. Yahoo’s! problems are clearly around leadership and finding a new voice. Reorg’s rarely fix these things. But they do make one feel better for a while. Kind of of like having a second helping of desert.

2008-06-19T17:49:01-04:00

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Written by Dave Fleming