If you’re going to offer a deal, at least make it a real one

I’m sitting in a Starbucks right now. As I look out the window, I can see a sign near the road detailing a promotional offer by Curves–a newer gym concept that markets primarily, or maybe exclusively, to women. It seems to be an interesting concept, and I see them popping up all over.

OK, so, the sign reads:

    Curves: No dues til 2008!

Um, that’s in 12 days. The sign hasn’t been there all that long. So, I’m wondering where  the "deal" is in this. I get 12 free days? I guess that’s something.

When a promotional offer makes a customer wonder, "where’s the deal?" you might want to rethink the offer.


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Written by Dave Fleming