The iPhone is amazing, but….

I’m an Apple fanatic.

I made the switch almost three years ago and never looked back. Apple product is elegant, user friendly and, just works. Needless to say, the iPhone, in my estimation, is perhaps the next incarnation of the Dali Lama. But, I’m sitting on the fence for a few months until I can justify $600.00. Don’t get me wrong, I’m GOING to get one. But, not yet.

Over the past few days, I’ve spoken to a lot of Apple fanatics (and non-Apple fanatics) who are very interested in getting an iPhone, but like me, for some reason haven’t yet.

The Mantra I’m hearing: I’m waiting to see

Now, of course, the I’m Waiting To See mantra is somewhat explained by Rogers Innovation Curve





Rogers innovation adoption curve


He postulated that a bell curve helps to describe the publics adoption of new ideas and products. The curve moves from left to right–from innovators (people dreaming about "what’s next") and early adopters, all the way over to laggards (people who wonder what was wrong with 8-tracks).

So, part of the "wait and see" mentality is to be expected. But, not all of it.

New ideas and products require the creator and seller to foresee as many of the "wait and see objections" as possible. I’m not sure Apple has done a great job at this. The phone’s advertisements certainly demonstrate what the phone can do, and that it is truly the next generation of phones. However, what Apple hasn’t addressed is why those of us in wait and see mode should get off our butts immediately.

Apple hasn’t made the lure attractive enough. The product, amazing as it is, isn’t enough of a lure for an entire segment of early adopters who are sitting on the fence.


More soon…



  1. Chris Thomas July 11, 2007 at 5:49 pm - Reply

    It’s the iPhone. Need there be more a reason? I too will end up getting one but am simply waiting for Rev. 2.

    Way to be on the Apple bandwagon, Dave!

  2. Alex July 12, 2007 at 6:34 am - Reply

    DaveI am glad to see that you are back blogging again.

    Apple (as always) is first and foremost an amazing advertising company. We were all speaking in “glowing terms” about the iPhone before anybody had even seen more than a video demonstration by Jobs at the mid-year conference. People knew more about this device, it’s capabilities and it’s design (and where it was positioning itself in the market) than maybe any single device that has hit the market in recent memory.

    The “buzz” was amazing (it was the next killer product even before it was released). So……..1) Why are people waiting.2) With all this hype, why is the “Roger Innovation Curve” still in effect.

    It seems it could be a few things:1) Do you really want to change to a phone service (away from your perfectly good phone service) just to have an iPhone?2) All I really want is a phone.3) I cannot use technology because (I am older, I am technically inept, “pick you excuse”).4) I don’t like Apple products (they make toys).5) I am going to wait for the next version as they get the bugs out.6) This is way to expensive for a phone.

    For me, the iPhone is an amazing technology with very cutting edge advancements. I find the technology simply amazing for such a small device. Is that enough to make the change? I guess we will watch and see if the iPhone can reach the “tipping point” in the Rogers Curve. That is more interesting to me than the iPhone itself.


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